Algonquin motors
illustration & type treatment
“dragonfly” apparel line
A limited merch line for Algonquin Motors, a Canadian apparel brand for motorcycle campers and nature lovers. The company's mission is to honor the people, places, and ecology of the Algonquin Provincial Park with small batch, ethically made clothing for moto-camping enthusiasts.
approach
Algonquin Motors approached me with a story and a vision for this project, and it was such a fun journey to bring their ideas to life! The company’s motto, Live Outside the Lines, inspired the bold and playful style. Dragonflies, a known companion to motorcyclists on the road, were selected as a mascot for this series. Additionally, we used floral glyphs, vintage motorcycles, and elements of water to give reverence to the Algonquin region’s natural habitats. Rough around the edges but delicate in their message, these designs find balance and evoke a sense of serenity.
