Kammok
Illustration, hand letterING &
custom Type treatment
apparel line/spring 2022
A small line of merch that was launched with the spring “Find Rest Out West” campaign for Kammok. This West Texas-inspired product line included two shirts and a hat.
approach
By leveraging themes found where Kammok and the western outdoor experience intersect, we explored imagery, plants, and animals found in Big Bend National Park. These designs needed to look at home within the overall Kammok brand as much as the following West Texas-inspired product line.
CREATIVE DIRECTION
Aaron Zackary
PHOTOGRAPHY
Lawton Cook