WILD WITNESS
branding logo kit, color palette
& collateral assets
brand identity & logo design
Wild Witness specializes in equine therapy and multidisciplinary healing, practicing in Central California and Iceland.
approach
Inspired by the American West, the brand is familiar, non-pretentious, and brought to life using an unlikely yet energizing vibrancy in the color palette. Straying away from overly used horse iconography, we leaned into a rustic and simplistic look that highlighted three core elements representing the company’s primary modalities; using the sun, moon, and stars.
